About Old

  • Welcome to the Final Franchise Frontier

    We aim to unthink men’s grooming as we know it. To change the conversation, by starting our own. To elevate how men look after themselves. To create lasting, meaningful relationships that translate into appointments, memberships, likes, faves, TikTok dances and a whole lot of product sales. And to have a damn good time doing it.

    Welcome to the elite franchise that’s changing the men’s grooming game: one premium treatment at a time. Fueled by a membership model that optimizes cash flow. Backed by the best leadership team, tools and training in the business. And landing on the scene at a crucial moment in the premium men’s care space, so you can lock in your advantage before the copycats and trend-chasers.

Your Leadership Team.
At Your Service.

When you franchise with Hammer & Nails, you partner with the brightest minds in the business with a proven track record of over 100 years of combined franchising experience.

Aaron Meyers

Aaron Meyers,


As the Chief Executive Officer for Hammer & Nails, Aaron leads all aspects of the brand, including marketing, operations, and training. Before joining Hammer & Nails, Aaron served as the Vice President of Innovation and Operations for Massage Envy Franchising, overseeing brand innovation and U.S. operations for all 1500+ locations.

Prior to Massage Envy, Aaron served as Regional Director for multiple states and International Managing Director at FedEx for Canada, Latin America, and Europe. Aaron is also a business owner and franchisee for numerous businesses. Aaron resides in Auburn, California, with his son Landon, his wife Cindy, two dogs, a cat, and too many fish.

Jereme Shelton,

VP Franchise Development

Jereme started his career in franchising directly after exiting from the U.S. Army National Guard. His first position was in a sales and project management role for a franchise development law firm that helped single location business owners get into the franchising industry.

After a decade of effort and bringing over 160 new franchise brands to market Jereme continued to diversify his experience in the franchise industry even further with new titles such as Broker, Franchisee, Consultant, Vendor, and ultimately VP of Franchise Development for Hammer & Nails. Jereme lives in Folsom, CA with his wife, four kids, and three vehicles just for himself.

Mia Dinh,

Director of Training

Mia is a grooming industry veteran with 15 years' experience as a Precision Cutting Specialist and Educator. With a background in Education and Sociology, she has married her passion for her craft with her desire to support every teammate's growth, as the Director of Training.

Having consulted with some of the industry's most renowned luxury salons, Mia is a hospitality nerd with a penchant for reimagining the ultimate guest experience and she will talk your ear off at length if you mutually share in this obsession with her. Mia currently lives in Los Angeles but has lived all over the country. She will follow you anywhere, as long as you're driving a taco truck.

Jordan James

Jordan James,

Director of Marketing

Jordan is a marketing expert with over 8 years of experience in the Franchising world. She started her career in Brentwood, TN, where she worked on the Franchisee side for a large jewelry company, handling all marketing planning and execution. Her success in this role led her to join the Franchisor side, where she has held leadership roles in the Health & Wellness space at Gold's Gym and Massage Heights.

Jordan is known for her creative vision and passion for branding and marketing. She loves helping businesses grow and thrives through effective marketing strategies. When she's not working, Jordan enjoys spending time with her husband Greg and their three dogs Luna, Makk, and Elu. She currently resides in San Antonio, TX.

Kelly Daniels

Kelly Daniels,

Director of Operations

Kelly is an operations expert with 11 years of experience in scaling organizations and driving operational efficiency. Her strategic mindset and sharp analytical skills enable her to identify opportunities for process improvement and implement innovative solutions that streamline operations and enhance overall performance. With a degree in Organizational Communication and a Master of Business Administration she believes in a collaborative approach to foster a positive work environment, where every team member feels valued and empowered to contribute their best.

Kelly has a keen eye for detail and unwavering commitment to quality, and plays a pivotal role in ensuring the seamless execution of projects and the delivery of outstanding results across the network. Kelly currently resides in Denver, Colorado with her husband Zach, and two dogs, Penny & Mae.

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