13 Sep2021

Hammer & Nails Grooming Shop for Guys Heads into 2020 with Style

by Hammer & Nails

FOLSOM, Calif.Hammer & Nails Grooming Shop for Guys, the men’s grooming shop providing haircuts and shaves as well as hand and foot care in a relaxed and refined environment, ended 2019 on a high note. Finding a niche in the men’s grooming industry, a field anticipated to reach $166 billion by 2022, the franchise opened up its 11th location, and is poised to have 30 locations open by the end of next year.

Celebrating its fourth year in franchising, the luxury men’s grooming brand witnessed a 300 percent increase in system-wide gross revenue over last year. Hammer & Nails additionally awarded 11 new licenses in 2019.

This ongoing success comes at an exciting time for the brand, as Hammer & Nails launched its highly anticipated product line in January. Available for purchase online and in-store, the product line features Hammer & Nails’ expertly-crafted beard oil, after-shave gel and essential oils. Beard wax, shampoo & conditioner and more are expected to be released in the coming year.

“As Hammer & Nails continues to make an impact in each of its current markets, we saw customers not only have an appreciation for the brand, but also the custom-made products we use for each service,” said Aaron Meyers, President & COO of Hammer & Nails. “It only made sense to make 2019 the year when we would release these products to the market, allowing fans of the brand to experience our quality services both at home and in our grooming shops. We’re excited to head into the coming year as a leader in grooming and self-care – helping men feel more confident in themselves is our number one priority.”

In 2020, Hammer & Nails is planning a national development campaign with the goal of awarding 50 franchises throughout the domestic United States. As men continue to learn about proper hand and foot care, Hammer & Nails is uniquely positioned to handle this increase in demand, making the brand’s leadership team confident in hitting its 2020 growth objectives.

On the cusp of rapid growth, the Hammer & Nails brand and experience will still make health and wellness a top priority, which is why technicians examine feet and hands before the services begin. Members’ hands are next wrapped in hot towels with essential oils. Every part of the process is about giving great service and helping make guys feel relaxed and pampered in a welcoming environment.

If you’re interested in learning more about the Hammer & Nails franchise opportunity, visit


About Hammer & Nails

Hammer & Nails was founded in 2013 with the vision to provide hand and foot care, manicures and pedicures, haircuts and shaves to every type of male. After offering a franchise opportunity in 2015, the brand awarded licenses for more than 200 shops and is working to have 150 locations open and operating by 2025. To learn more about the brand, service offerings and locations, visit