09 May2021

Hammer & Nails Grooming Shop for Guys Opening in El Segundo

by Hammer & Nails

EL SEGUNDO, Calif.Hammer & Nails Grooming Shop for Guys is a premier grooming destination for men specializing in haircuts, shaves, and hand + foot care all in a relaxed environment. The brand is opening a new shop in the South Bay. Located at 730 South Allied Way, Ste. D, the new grooming shop is slated to open by the end of November.

In celebration of the South Bay location, community members are encouraged to stop by for pre-sale deals ahead of the opening. For a limited time, the shop will offer an exclusive membership for those who sign up as “Founding Members” – Only $80 for two classic services each month! When you sign up as a founding member you also receive two complimentary premium services and a free bottle of shampoo — valued at $160.

Located in the Plaza El Segundo shopping center, the South Bay Hammer & Nails is owned and operated by Lynette Chiabai.  No stranger to hard work, Lynette and her parents immigrated to the United States from the Phillipines. Lynette worked to put herself through college where she got her finance degree, and after more than 20 years in the energy industry, she decided to switch gears and turn to entrepreneurship – something she’d always been interested in pursuing. Lynette is also joined by her husband Rod who brings more than 20 years of sports advertising experience.

“Reading the Sunday paper over a cup of coffee is a weekend tradition for me, and one Sunday I stumbled upon an article covering Hammer & Nails,”recalled Lynette Chiabai. “My initial thought was, ‘Wow this concept is unique’, then my second thought was, ‘This would do great here in the South Bay’. Every element of the Hammer & Nails experience is designed to deliver ultimate relaxation. From the atmosphere to the personalized headphones and complimentary beverages to the services themselves, we’ve created a comfortable space to de-stress and let the professionals take care of the rest.”

The Hammer & Nails experience is unlike any other in the health and wellness space. With 11 locations currently in operation, each shop offers a low-lit atmosphere with tinted exterior windows for privacy. The interior is furnished with dark wood and steel, to create a relaxing vibe from the moment you walk in. Once you arrive for your appointment, you’re greeted by name and escorted to a beautiful oversized leather chair. You will have a choice of a complimentary beverage ranging from an iced tea to an IPA to a bourbon – all of which is included in the service cost. Every guest has a personal TV, remote and noise-cancelling headphones for entertainment during his visit.

“Lynette is joining our brand at a key moment of growth. Offering hand and foot care and grooming services all under one roof is sure to revolutionize personal care in South Bay,” said John Choi, CEO of Hammer & Nails. “This South Bay shop not only expands our area footprint and kickstarts the aggressive growth plans we have in the state, but, most importantly, it will also bring a new level of personal care to the regimens of local residents.”

At Hammer & Nails, the entire experience is not only the pinnacle of relaxation, but the hand and foot care yields significant health benefits. During a visit, professionally trained technicians examine feet and hands before the services begin in order to best advise clients on any questions related to grooming or overall health. Then, hands are wrapped in hot towels with essential oils. Every part of the process is about giving great service and helping make guys feel relaxed and pampered in a welcoming environment.


For more information about Hammer & Nails in South Bay visit or call 310-469-9234.

If you’re interested in learning more about the Hammer & Nails franchise opportunity, visit


About Hammer & Nails

Hammer & Nails was founded in 2013 with the vision to provide hand and foot care, manicures and pedicures, haircuts and shaves to every type of male. After offering a franchise opportunity in 2015, the brand awarded licenses for more than 200 shops and is working to have 150 locations open and operating by 2025. To learn more about the brand, service offerings and locations, visit