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#1 Men's Grooming Franchise in America

Why Hammer & Nails?

A one-of-a-kind brand experience. A once-in-a-generation opportunity.

  • We aim to elevate men’s grooming as we know it. To change the conversation, by starting our own. To elevate how men look after themselves. To create lasting, meaningful relationships that translate into appointment that turn into memberships. And to have a damn good time doing it.

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Men's Grooming is Booming. Get In on the Ground Level.

Globally, the industry is expected to be worth $115 billion by 2028*

If you’re an investor looking for the next big thing, or a multi-unit franchise owner who wants to dominate a market, Hammer & Nails is the untapped opportunity you’ve been looking for.

*CNN: Male grooming is booming. Here’s why
*The Guardian: I can see change spreading’ - why male grooming is booming
**Based on 2028 projections, assuming approximately $5B per year

$74.8B
$79.4B
$84.6B
$89.4B
$94.8B
$99.9B
$104.4B
$115B

2021-2028**

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We’ve Got a System for That

  • Hammer & Nails University

    Get hands-on guidance and practical learning at key points during your opening process, when the information is most mission-critical. Our training courses equip you to master the fundamentals of franchise support. Then, when your Grand Opening date is in sight, our team is on-site. We work side-by-side with you and your team, spending quality time to help you lay a foundation for a thriving shop.

  • Marketing Made Simple

    You don't have to guess how to best market your business. Benefit from a proven turnkey marketing program with agency partners.

  • Your Shop in a Box

    Fixtures. Furnishings. Materials. Fit and Finish. Engineered and delivered to the site for easy install, so you don’t worry about a thing.

What Our Franchisees Have to Say

From our very first conversations with the Hammer & Nails team, I immediately connected with everyone. They have treated me like a valued member of the team and provided exceptional support throughout my onboarding experience; from site selection to opening my first shop. For someone without any prior experience as a business owner, I am extremely grateful for the assistance that the entire team provides. I look forward to what the future holds with Hammer & Nails and can’t wait to grow with the brand!

I left Corporate America over three years ago to build something of my own. I wanted to open a business that sells a "disposable product" (hair & nails grow back), has a membership model (recurring revenue), and a high customer lifetime value (30+ years) and found all three with Hammer & Nails Grooming for Guys. My first shop opened in Westport, CT in December 2022 and broke even less than 90 days later and is already turning a modest profit in month 10. I'm starting to look for my next location.

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Do You Have What It Takes? 

If you share our vision for what men’s care can be and see yourself meeting the
below qualifications, let’s talk.  

QUALIFICATIONS

  • Can you embrace and execute upon a clear and inspiring vision?
  • Can you play the role of coach and mentor to a driven and hardworking team?
  • Do you enjoy creating a place that is the best part of the customer's day?
  • Net Worth  
    $750K
  • Liquid Capital 
    $150K
  • Total Investment Range 
    $625k-$763k

Let’s Hammer Out the Details.  

Our franchise development team is on a roll, and can’t wait to talk to you. Tell us a little about
yourself and we’ll be in touch shortly.

Tell us some basics about yourself

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