#1 Men's Grooming Franchise in America
Welcome to the elite franchise that’s changing the men’s grooming game: one premium treatment at a time. Fueled by a membership model that optimizes cash flow. Backed by the best leadership team, tools, and training in the business. 167 licenses sold and going fast!
Ready to Build Something Legendary?
A Cut Above the Rest
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Highest UV (2024) $1,845,735*
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Average UV (2024) $892,965*
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Top 25% UV (2024) $1,424,725*
*Based on Information Disclosed in Item 19 of the 2025 Franchise Disclosure Document
Why Hammer & Nails?
A one-of-a-kind brand experience. A once-in-a-generation opportunity.
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We aim to elevate men’s grooming as we know it. To change the conversation, by starting our own. To elevate how men look after themselves. To create lasting, meaningful relationships that translate into appointment that turn into memberships. And to have a damn good time doing it.
Men's Grooming is Booming.
Globally, the industry is expected to be worth $115 billion by 2028* and you can get in on the ground level.
If you’re an investor looking for the next big thing, or a multi-unit franchise owner who wants to dominate a market, Hammer & Nails is the untapped opportunity you’ve been looking for.
*CNN: Male grooming is booming. Here’s why
*The Guardian: I can see change spreading’ - why male grooming is booming
**Based on 2028 projections, assuming approximately $5B per year
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$42 Billion Men's Grooming Industry
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64.4 Million
Working-Age Men
Success.
We’ve Got a System for That
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Hammer & Nails University
Get hands-on guidance and practical learning at key points during your opening process, when the information is most mission-critical. Our training courses equip you to master the fundamentals of franchise support. Then, when your Grand Opening date is in sight, our team is on-site. We work side-by-side with you and your team, spending quality time to help you lay a foundation for a thriving shop.
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Marketing Made Simple
You don't have to guess how to best market your business. Benefit from a proven turnkey marketing program with agency partners.
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Your Shop in a Box
Fixtures. Furnishings. Materials. Fit and Finish. Engineered and delivered to the site for easy install, so you don’t worry about a thing.
What Our Franchisees Have to Say
After 20 years in financial services, I had been meaning to move out of the corporate world and find something that offers a little more independence and flexibility. I worked with a franchise consultant to explore options. He presented a couple of franchises. I decided to visit them. Hammer and Nails was the first one. I walked in and immediately saw the value of the concept. Decided right then and there that this was it! Loving it!
Are you Groomed for Greatness?
If you share our vision for elevating men’s care and meet our franchisee qualifications, we should talk.
QUALIFICATIONS
- Can you embrace and execute upon a clear and inspiring vision?
- Can you play the role of coach and mentor to a driven and hardworking team?
- Do you enjoy creating a place that is the best part of the customer's day?
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Net Worth
$750K**
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Liquid Capital
$250K**
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Total Investment Range
$653,450 - $866,450**
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Required Grand Opening Marketing Spend
$23,000 - $30,000**
**These figures are based on the 2025 Franchise Disclosure Document
Let’s Hammer Out the Details.
Our franchise development team is on a roll, and can’t wait to talk to you. Tell us a little about
yourself and we’ll be in touch shortly.
Ready to Build Something Legendary?
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