Our Team

  • Welcome to the Final Franchise Frontier

    We aim to unthink men’s grooming as we know it. To change the conversation, by starting our own. To elevate how men look after themselves. To create lasting, meaningful relationships that translate into appointments, memberships, likes, faves, TikTok dances and a whole lot of product sales. And to have a damn good time doing it.

    Welcome to the elite franchise that’s changing the men’s grooming game: one premium treatment at a time. Fueled by a membership model that optimizes cash flow. Backed by the best leadership team, tools and training in the business. And landing on the scene at a crucial moment in the premium men’s care space, so you can lock in your advantage before the copycats and trend-chasers.

Your Leadership Team.
At Your Service.

When you franchise with Hammer & Nails, you partner with the brightest minds in the business with a proven track record of over 100 years of combined franchising experience.

Aaron Meyers

Aaron Meyers,


As the Chief Executive Officer for Hammer & Nails, Aaron leads all aspects of the brand, including marketing, operations, and training. Before joining Hammer & Nails, Aaron served as the Vice President of Innovation and Operations for Massage Envy Franchising, overseeing brand innovation and U.S. operations for all 1500+ locations.

Prior to Massage Envy, Aaron served as Regional Director for multiple states and International Managing Director at FedEx for Canada, Latin America, and Europe. Aaron is also a business owner and franchisee for numerous businesses. Aaron resides in Auburn, California, with his son Landon, his wife Cindy, two dogs, a cat, and too many fish.

Betty Scott

Betty Scott,

Director of Design & Construction

In her role as Director of Design & Construction at Hammer & Nails, Betty spearheads our brand's journey through the construction and design process of our brick-and-mortar establishments.

With over two decades of experience in the design and build industry, Betty brings a wealth of expertise to her position. Previously, she owned and operated an interior architecture and design firm in Lake Tahoe, where she specialized in custom manufacturing and fostered strong relationships with contractors.

Betty and our dedicated team guide you through every step of the buildout process, from securing an architect and conducting a site survey to optimizing your shop layout and selecting competitive general contractors. Throughout the project, Betty ensures that our brand standards are meticulously integrated into each shop, guaranteeing both respect for our brand and longevity for our establishments.

Betty resides in Reno, NV, and has a passion for exploring every corner of the globe.

Mia Dinh,

Director of Training

Mia is a grooming industry veteran with 15 years' experience as a Precision Cutting Specialist and Educator. With a background in Education and Sociology, she has married her passion for her craft with her desire to support every teammate's growth, as the Director of Training.

Having consulted with some of the industry's most renowned luxury salons, Mia is a hospitality nerd with a penchant for reimagining the ultimate guest experience and she will talk your ear off at length if you mutually share in this obsession with her. Mia currently lives in Los Angeles but has lived all over the country. She will follow you anywhere, as long as you're driving a taco truck.

Jordan James

Jordan James,

Director of Marketing

Jordan is a marketing expert with over 8 years of experience in the Franchising world. She started her career in Brentwood, TN, where she worked on the Franchisee side for a large jewelry company, handling all marketing planning and execution. Her success in this role led her to join the Franchisor side, where she has held leadership roles in the Health & Wellness space at Gold's Gym and Massage Heights.

Jordan is known for her creative vision and passion for branding and marketing. She loves helping businesses grow and thrives through effective marketing strategies. When she's not working, Jordan enjoys spending time with her husband Greg and their three dogs Luna, Makk, and Elu. She currently resides in San Antonio, TX.

Kelly Daniels

Kelly Daniels,

Director of Operations

Kelly is an operations expert with 11 years of experience in scaling organizations and driving operational efficiency. Her strategic mindset and sharp analytical skills enable her to identify opportunities for process improvement and implement innovative solutions that streamline operations and enhance overall performance. With a degree in Organizational Communication and a Master of Business Administration she believes in a collaborative approach to foster a positive work environment, where every team member feels valued and empowered to contribute their best.

Kelly has a keen eye for detail and unwavering commitment to quality, and plays a pivotal role in ensuring the seamless execution of projects and the delivery of outstanding results across the network. Kelly currently resides in Denver, Colorado with her husband Zach, and two dogs, Penny & Mae.

Lindsey Dobin

Lindsey Dobin,

Director of Foundation

Lindsey is a seasoned professional in the franchising industry with over 12 years of experience in salons/spas. As a holder of the prestigious Certified Franchise Executive (CFE) certification, Lindsey has demonstrated her commitment to professional development and excellence in the franchising world. Her extensive experience in franchise management has cultivated a deep understanding of strategy, operations, and leadership. Through completing a wide range of course offerings, Lindsey has gained valuable insights into franchise management, small business practices, and effective leadership strategies. Lindsey has successfully opened over 50 shops, showcasing her exceptional capabilities in overseeing the grand opening process. Her attention to detail and proactive approach have led to the establishment of successful businesses, as well as the success of her franchisees. Based in Brooklyn, NY, Lindsey enjoys the support of her loving family, including her husband, son, and shih tzu named Bogart.

Amanda Guthrie

Amanda Guthrie,

Director of Field Support

Amanda is a seasoned franchising veteran. Her journey with membership and service-based franchise concepts began back in 2005. She’s held roles such as Owner, Operator, and General Manager to over 14 total units, spanning across Houston and Albuquerque with brands such as Massage Envy, The Joint Chiropractic, and European Wax Center. Her degree is in Graphic Design. Amanda is affectionately referred to as our “Swiss Army Knife” for her complex range of skillsets as she not only provides support to the field in Operations and Training, but is incredible with a camera, design files, and POS tech support. Amanda lives in Houston, TX with her dog, Pepsi, and her cat, Skittles.

Victoria Nored

Victoria Nored,

Operations Manager

Seasoned operations professional with extensive experience in multi-unit franchising, having held key roles such as Regional Director and Director of People Operations. With a passion for people and sales, Victoria has dedicated over a decade to contributing to the success of large franchises such as Massage Envy and European Wax Center. Her expertise extends to mergers and acquisitions and scaling franchise operations, making her a valuable asset in navigating complex business landscapes. Committed to driving operational excellence while fostering a culture of growth and success within franchising organizations.

Cody Maynard,

Operations Manager

Combining a marketing background, an MBA in finance, and logistics experience, Cody serves as the Operations Manager for Supply Chain and Vendor Management at Hammer and Nails. With a commitment to seamless supply chain processes, he leverages strategic insights and attention to detail to optimize operations. Cody is dedicated to fostering efficiency, aligning operations with company goals, and ensuring adaptability in the dynamic business landscape. Outside of work, Cody finds joy in golfing, woodworking, reading, and playing with his dog Willow.

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