As the Chief Executive Officer for Hammer & Nails, Aaron leads all aspects of the brand, including marketing, operations, and training. Before joining Hammer & Nails, Aaron served as the Vice President of Innovation and Operations for Massage Envy Franchising, overseeing brand innovation and U.S. operations for all 1100+ locations.

Prior to Massage Envy, Aaron served as Regional Director for multiple states and International Managing Director at FedEx for Canada, Latin America, and Europe. Aaron is also a business owner and franchisee for numerous businesses. Aaron resides in Auburn, California, with his son Landon, his wife Cindy, two dogs, a cat, and too many fish.

Kelly is an operations expert with 11 years of experience in scaling organizations and driving operational efficiency. Her strategic mindset and sharp analytical skills enable her to identify opportunities for process improvement and implement innovative solutions that streamline operations and enhance overall performance. With a degree in Organizational Communication and a Master of Business Administration she believes in a collaborative approach to foster a positive work environment, where every team member feels valued and empowered to contribute their best.

Kelly has a keen eye for detail and unwavering commitment to quality, and plays a pivotal role in ensuring the seamless execution of projects and the delivery of outstanding results across the network. Kelly currently resides in Denver, Colorado with her husband Zach, and two dogs, Penny & Mae.

With over 15 years of experience in operations and strategy, Jim brings a passion for helping brands grow smarter and scale with intention. Throughout his career, he has worked closely with multi-brand and franchise organizations to strengthen performance, improve customer experience, and build systems that support long-term success.
Jim enjoys tackling complex challenges and turning insights into practical solutions, whether that’s refining pricing strategies, building performance scorecards, or supporting teams through periods of growth and change. He’s especially energized by working alongside franchisees and cross-functional teams to drive results at both the brand and unit level.

At the heart of Jim’s approach is a belief that culture matters. He strives to create environments where people feel supported, valued, and empowered to do their best work. When teams thrive, performance follows, and that’s where Jim finds the most fulfillment.

Amanda is a seasoned franchising veteran. Her journey with membership and service-based franchise concepts began back in 2005. She’s held roles such as Owner, Operator, and General Manager to over 14 total units, spanning across Houston and Albuquerque with brands such as Massage Envy, The Joint Chiropractic, and European Wax Center. Her degree is in Graphic Design. Amanda is affectionately referred to as our “Swiss Army Knife” for her complex range of skillsets as she not only provides support to the field in Operations and Training, but is incredible with a camera, design files, and POS tech support. Amanda lives in Houston, TX with her dog, Pepsi, and her cat, Skittles.

In her role as Director of Design & Construction at Hammer & Nails, Betty spearheads our brand's journey through the construction and design process of our brick-and-mortar establishments.

With over two decades of experience in the design and build industry, Betty brings a wealth of expertise to her position. Previously, she owned and operated an interior architecture and design firm in Lake Tahoe, where she specialized in custom manufacturing and fostered strong relationships with contractors.

Betty and our dedicated team guide you through every step of the buildout process, from securing an architect and conducting a site survey to optimizing your shop layout and selecting competitive general contractors. Throughout the project, Betty ensures that our brand standards are meticulously integrated into each shop, guaranteeing both respect for our brand and longevity for our establishments.

Betty resides in Reno, NV, and has a passion for exploring every corner of the globe.

As the Director of Brand Growth, Amanda is responsible for driving brand awareness, lead generation, and engagement in both franchise development and consumer marketing.

She will lead marketing strategies to support franchise sales, local shop growth, and national brand expansion, while also managing key agency relationships, annual events & and conferences to fuel our growth and enhance the Hammer & Nails brand presence nationwide.

A visionary marketing professional with over a decade of proven success in driving brand growth, market expansion, and strategic business transformation to develop high-impact marketing strategies and organizational evolution.

A firm believer in continuous learning and mentorship, Amanda fosters a culture of empowerment, collaboration, and strategic agility, ensuring that teams remain motivated, engaged, and aligned with overarching business objectives.

A change management champion, her expertise extends beyond marketing, bridging cross-functional collaboration and data-driven decision-making to drive sustainable business growth.
Amanda resides in Nashville, Tennessee, with her husband and six-year-old son, along with two dogs, Asher and Lil Bit.

Mia is a grooming industry veteran with 15 years' experience as a Precision Cutting Specialist and Educator. With a background in Education and Sociology, she has married her passion for her craft with her desire to support every teammate's growth, as the Director of Training.

Having consulted with some of the industry's most renowned luxury salons, Mia is a hospitality nerd with a penchant for reimagining the ultimate guest experience and she will talk your ear off at length if you mutually share in this obsession with her. Mia currently lives in Los Angeles but has lived all over the country. She will follow you anywhere, as long as you're driving a taco truck.

Lindsey is a seasoned professional in the franchising industry with over 12 years of experience in salons/spas. As a holder of the prestigious Certified Franchise Executive (CFE) certification, Lindsey has demonstrated her commitment to professional development and excellence in the franchising world. Her extensive experience in franchise management has cultivated a deep understanding of strategy, operations, and leadership. Through completing a wide range of course offerings, Lindsey has gained valuable insights into franchise management, small business practices, and effective leadership strategies. Lindsey has successfully opened over 50 shops, showcasing her exceptional capabilities in overseeing the grand opening process. Her attention to detail and proactive approach have led to the establishment of successful businesses, as well as the success of her franchisees. Based in Brooklyn, NY, Lindsey enjoys the support of her loving family, including her husband, son, and shih tzu named Bogart.

Combining a marketing background, an MBA in finance, and logistics experience, Cody serves as the Operations Manager for Supply Chain and Vendor Management at Hammer and Nails. With a commitment to seamless supply chain processes, he leverages strategic insights and attention to detail to optimize operations. Cody is dedicated to fostering efficiency, aligning operations with company goals, and ensuring adaptability in the dynamic business landscape. Outside of work, Cody finds joy in golfing, woodworking, reading, and playing with his dog Willow.

As Franchise Marketing Manager at Hammer & Nails, Angie Huber is dedicated to driving brand excellence and franchise success through innovative marketing strategy and authentic community connection. She oversees local marketing initiatives designed to strengthen brand visibility, enhance the guest experience, and empower franchise owners to grow with confidence.

With a leadership style rooted in collaboration, creativity, and results, Angie is passionate about shaping the Hammer & Nails brand into a lifestyle experience that resonates beyond the chair. She brings an intuitive understanding of what inspires loyalty, builds community, and elevates the modern grooming experience.

A proud Colorado native, Angie finds energy in Denver’s vibrant culture and unwavering sports spirit. Whether cheering on her hometown teams or exploring new local experiences with her family, she brings the same enthusiasm and drive that define her professional approach.

Rosie is a systems-driven project manager specializing in operational structure, compliance workflows, and cross-department coordination. She builds and maintains the internal processes and automated systems that support shop development, legal alignment, and franchise compliance. With a background in technical project management and workflow automation, Rosie ensures teams and franchisees have the tools and visibility needed to move confidently through each stage of the development lifecycle.

As the Head of Franchising for Michigan, Tennessee, Kentucky, Indiana, Pennsylvania, North Carolina and Ohio, Nick will be with you every step of the way through your franchise journey. Beginning with your initial conversation, carrying through to grand opening and providing ongoing support to ensure long-term success, Nick will be by your side. Nick also owns and operates Four Hammer & Nails locations in Central Ohio.

Prior to Hammer & Nails, Nick was a Top Sales rep for a Fortune 20 Medical Supply Company. Nick’s background specializes in Sales, Management and P&L Ownership. Nick resides in Columbus, Ohio, with his wife Jenny, and Sons Dominic and Anthony.

Brandon is the Head of Franchising for Orange County California. Brandon is responsible for working with potential Orange County franchisee’s becoming part of the Hammer & Nails family. From the moment the franchise agreement is signed until their shop opens, Brandon works closely with the franchisee’s to ensure their shop is set up for success currently and in the future. Brandon is also the Owner/Franchisee for the Brea location where he operates, markets, trains, sells, and builds relationship with his members, guests, and employees.

Prior to Hammer & Nails, Brandon attended Arizona State University. After graduation, Brandon spent 10 years in the sports industry. He served as the Director of Ticket Sales and Service with the Los Angeles Kings. Brandon was responsible for $50 Million in ticket sales and membership retention revenue. Brandon was part of the 2012 and 2014 Stanley Cup Championship teams and his Stanley Cup rings are his most prized passion. Brandon resides in Anaheim Hills California.

Dan Chou is the Hammer & Nails A.R. for the San Francisco Bay Area and owns the shop in Pleasanton, CA.  He is also currently a multi-unit franchisee of Massage Envy and has a total of 15 years of franchising experience.  He previously worked in Education Technology at Udemy where he founded the Udemy Business product offering.  Dan started his career in investment banking at JPMorgan Chase and Morgan Stanley executing mergers, and equity and debt fundraising.  He received his BS in Finance and International Business at Georgetown University and his MBA from the Kellogg School of Management at Northwestern University.

Nick holds a Bachelor of Science Degree in Industrial Engineering from Mississippi State University. He began his career as an Industrial Engineer for Walt Disney World working on a lot of exciting ways to make the “magic” more efficient. Then in 2008, he transitioned to Disney Vacation Club where he was a Senior Disney Vacation Club Guide. At DVC, he became the top performing sales guide from 2008-2014. In 2014, Nick founded DVC Resale Market, a brokerage firm specializing in the resale of Disney Vacation Club contracts. By 2017, DVC Resale Market became the market leader and today does nearly $100MM in annual sales. In 2020, Nick did a partial sale of DVC Resale Market to an institutional buyer. Concurrently, the institutional buyer bought into several other travel related companies and the company World of DVC was formed. Currently, Nick is the CEO of this travel solutions enterprise. Under Nick’s leadership World of DVC has increased it’s EBIDITA by just over 100% in three years. Nick also serves on the Board of Directors for both World of DVC and Home Concept Magazine. Nick is a newer partner to Hammer & Nails and is excited for the accelerated growth projections for Hammer & Nails and has a passion for the brand that is the result of him being one of the original Orlando consumers of the product. Nick and his wife, LaToya have two children ages 5 and 9 and love traveling and enjoy playing sports and activities with their children.

Diaz Dixon is the Hammer and Nails A.R. for Nevada and Idaho and owns a shop in South Reno. He previously served as Vice President of the CommonSpirit Health Foundation, collaborating with clinical leaders to raise funds for health equity and diversity programs. Dixon has a strong track record in leadership and advocacy, having raised millions for organizations supporting at-risk populations. As CEO of Eddy House, he led efforts to provide housing and services for homeless youth. Before that, he was CEO of STEP2, where he built a multi-million-dollar campus to fight addiction and violence. Dixon has served on several boards, including Bishop Manogue and the University of Nevada, and has been a community advocate for decades. He holds a master’s in counseling from the University of Iowa and a bachelor’s in social psychology from the University of Nevada.

Being a father of three, he loves the family atmosphere of Hammer and Nails.

Mathew’s entrepreneurial journey spans over 30 years, primarily in franchise businesses. As an Area Representative for Hammer & Nails in 12 states, he plays a crucial role in helping new shop owners get up and running quickly and successfully. Leveraging his extensive business experience, Mathew guides his franchisees through the process, ensuring they have the tools and knowledge needed to thrive.

Mathew also represents FlyLock Security across six states as an AR and is a Franchise & Business Consultant, as President of Franchise ODP.

Outside of work, Mathew is a slightly above average athlete in many sports and enjoys life in sunny San Diego with his wife, daughter, goldendoodle, and a couple of cats.

Mici became a Massage Envy franchise owner in 2008, earning Excellence in Sales awards for three consecutive years. In 2011, he opened his first JOINT Chiropractic clinic in Greenville, SC, which became one of the fastest-growing locations nationwide. As the Area Developer for South Carolina and NE Georgia, he expanded his region to 21 clinics and 350,000 annual patient visits. As of 2024, Mici owns 9 JOINT Chiropractic clinics in upstate South Carolina. Over his 16-year franchise career, he has built a member base of 10,000+ active members and earned multiple industry awards, including Franchisee of the Year (2020).

Jeffrey Fuchs is the Area Representative for the Philadelphia and New Jersey market and the CEO of Sabra Properties & Real Estate Management. He also serves as Vice President of Wynn Commercial Real Estate. A proud Penn State graduate, Jeff brings extensive expertise to his roles in real estate and property management. He is the proud father of a son currently in his freshman year at LSU.

Subadra Gutti serves as the Area Developer for Florida and is also a proud multi-unit franchise owner of four Hammer & Nails locations in Orlando. With a passion for creating exceptional experiences for clients, Subadra plays a pivotal role in expanding the brand’s presence in the Sunshine State.

Outside of work, Subadra cherishes time with her family, including a loving spouse and two beautiful children. A devoted traveler, Subadra has explored many destinations worldwide, with the pyramids of Egypt and the Blue Lagoon in Iceland standing out as personal favorites.

As an Area Representative, AJ supports prospects exploring investment opportunities in the Hammer & Nails franchise. He provides guidance, answers questions, and addresses any concerns throughout the process, ensuring a smooth and informed journey.

Before joining Hammer & Nails, AJ gained extensive experience across various industries, including owning and managing six GNC franchise locations, working in finance and banking, and thriving in the retail sector. Besides being an Area Representative, AJ also owns a Hammer & Nails franchise location in Chicagoland. This diverse background allows AJ to offer clients a unique perspective and valuable insights tailored to their needs.

AJ lives in Saint Charles, IL, where he enjoys attending his kids' basketball games and has a passion for playing chess.

As the Area Developer for Hammer & Nails Grooming-GA and a co-owner of 214 Investment Group, Rich oversees the growth and development of multiple franchise locations in the state of Georgia. Rich retired after 21 years in the military, where he specialized in supply chain and operations, before taking on supply chain leadership roles at Merck Pharmaceuticals and ArcelorMittal. He further enhanced his strategic expertise by completing an Executive MBA at The Ohio State University.

A seasoned entrepreneur, Rich has successfully led ventures across industries, including human resources, counseling, and tire recycling. He resides in Atlanta, Georgia, and enjoys freshwater fishing, community involvement, and spending time with his daughter, Mychal, and extended family.

As the Area Developer for Hammer & Nails in Florida and Multi-Unit Franchisee in Central Florida, Madhavi assists in developing franchisees throughout the state along with operations for 4 Orlando shops. Madhavi has an Electrical Engineering degree and an MBA in Finance and Supply Chain Management.
Madhavi is also a real estate developer specializing in residential and industrial warehousing. Being from a serial Entrepreneural family their investments range from healthcare, energy, nano technology, hospitality and real estate. Madhavi was born and raised in Jamaica and is an avid traveler. She currently resides in Orlando, Florida with her husband Venesh and two children Aanya and Rayan.

A multi-unit franchise owner and an area representative for Hammer & Nails Grooming Shop for Guys for DC, Maryland, Virginia, West Virginia and Delaware. Kirzhner is a passionate entrepreneur by way of franchising with previous experiences that specialize in performance improvement, government contracting, enterprise transformation, data science, change management and change leadership. Her academic resume includes a Master of Science degree from Harvard University and a Master of Business Administration from The College of William and Mary, on top of a Bachelor of Electrical Engineering from Ohio State University. She holds a Lean Six Sigma Master Black Belt along with several other industry certifications. A passionate and personable mother of three, Vodka enthusiast, and always up for a challenge.

Anup Kumar is a seasoned entrepreneur with a strong background in business management and a passion for investing in early-stage companies. He is the area representative for Hammer & Nails Grooming for Guys, an innovative grooming franchise for men. Anup is leading efforts to open multiple franchise locations across Washington, D.C., Maryland, and Virginia, introducing luxury to the men’s grooming industry. Known for his focus on value creation and strategic growth, Anup is committed to fostering innovation. He resides in Ashburn, VA, with his wife and two sons, and enjoys traveling in his free time.

As the Director of Franchising for Hammer & Nails in Northern California, Chip leads the franchise development and ongoing management of 3 shops, with more to come, in the region. Before joining Hammer & Nails, Chip served as the CEO for North American Homes Services, and currently sits on the board for Pest Pro’s Pest Solutions. Chip is also versed in Traction (EOS), and leads executive corporate development for multiple companies.

Prior to owning the above Companies, Chip served as the Director of Government Sales for multiple technology companies, including NorTel, Octel, and Qwest Cyber Solutions. Chip resides in El Dorado Hills, California with his wife Trisha, and “attempts” to play golf at any chance he gets.

As an Area Representative for Hammer & Nails Salon Group covering 12 states, Troy supports franchisees in all aspects of launching and successfully scaling their businesses. He has vast franchise experience including current ownership of multi-state Area Representative agreements with Flylock Security and Junk King as well as a multi-unit franchise with HOODZ. He has also served as a Franchise Consultant with FranChoice for the past 12 years, helping people realize their dreams of business ownership.
Troy resides in Scottsdale, AZ with his wife, daughter, son, and a growing number of pets – if the kids continue to get their way.

Frank Muller, President and Head of Development for Hammer & Nails Texas, has a distinguished career in finance and real estate. He led global distribution for Morgan Stanley Investment Management and served as President of Hines Real Estate Securities, VP of Hines Advisors, and Chief Strategy Officer at Behringer Investments. He also held the role of Managing Director at Destra Capital Alternative Investment Partners. Featured in outlets like Bloomberg, Kiplinger’s, and Wealth Management, Frank is a trusted industry voice whose leadership drives growth and success.

As an Area Representative at Hammer & Nails, Manish plays a key role in supporting local franchisees with operational guidance and growth strategies. He oversees the training of new franchisees during the shop opening process and provides ongoing support to ensure the continued success of existing locations. In addition to his role as Area Representative, Manish is also the proud owner of a Hammer & Nails franchise in the Chicagoland area.
Before joining Hammer & Nails, Manish ran a successful wedding décor business for 19 years in Chicago, IL. He also brings valuable corporate experience from his role as a software engineer at Optum. This unique combination of entrepreneurial expertise and corporate insight allows Manish to contribute effectively to the growth and success of the Hammer & Nails brand.
Manish resides in Carol Stream, IL, with his wife, Reshma, and their two children, Diya and Dylan.

As the Head of Franchising for Michigan, Tennessee, Kentucky, Indiana and Pennsylvania, Greg will be with you every step of the way through your franchise journey. Beginning with your initial conversation, carrying through to grand opening and providing ongoing support to ensure long-term success, Greg will be by your side. Greg also owns and operates two Hammer & Nails locations in Central Ohio.
Prior to Hammer & Nails, Greg served as Vice President of Finance & Operations at multiple 1000+ chain retailers. Greg’s background specializes in Store Operations, Real Estate, Workforce Management and P&L Ownership. Greg resides in Columbus, Ohio, with his wife Sarah, daughters Olivia and Ava, and dog Lucy.

Mike is a multi-unit franchise owner in Ohio and Head of Franchising for the state of North Carolina. Prior to joining the Hammer & Nails family in December of 2021, Mike served as a Director of Strategic Accounts at Cardinal Health at-Home and held multiple sales and management roles in his tenure. After Leaving Cardinal he joined HR HealthCare as National Account Manager. He opened his first Hammer & Nails location in Uniontown, OH in March 2023 with a second location coming soon to Fairlawn, OH. Mike resides in Stow, Ohio, with his wife Lindsey and their 3 children.

A husband and father to two children. Sales & Marketing leader focused on building massive value for early-stage businesses. Before franchising, I spent over a decade in Silicon Valley helping Series A, B & C companies take their product to market, raise VC funding, serve as their first salesperson, an advisor to the CEO and leadership teams, and everything in between. My determination to succeed and willingness to follow their winning game plan made me the ideal candidate for Hammer & Nails.