About

  • Welcome to the Final Franchise Frontier

    We aim to unthink men’s grooming as we know it. To change the conversation, by starting our own. To elevate how men look after themselves. To create lasting, meaningful relationships that translate into appointments, memberships, likes, faves, TikTok dances and a whole lot of product sales. And to have a damn good time doing it.

    Welcome to the elite franchise that’s changing the men’s grooming game: one premium treatment at a time. Fueled by a membership model that optimizes cash flow. Backed by the best leadership team, tools and training in the business. And landing on the scene at a crucial moment in the premium men’s care space, so you can lock in your advantage before the copycats and trend-chasers.

Your Leadership Team.
At Your Service.

When you franchise with Hammer & Nails, you partner with the brightest minds in the business with a proven track record of over 100 years of combined franchising experience.

Aaron Meyers,

CEO

As the Chief Executive Officer for Hammer & Nails, Aaron leads all aspects of the brand, including marketing, operations, and training. Before joining Hammer & Nails, Aaron served as the Vice President of Innovation and Operations for Massage Envy Franchising, overseeing brand innovation and U.S. operations for all 1500+ locations.

Prior to Massage Envy, Aaron served as Regional Director for multiple states and International Managing Director at FedEx for Canada, Latin America, and Europe. Aaron is also a business owner and franchisee for numerous businesses. Aaron resides in Auburn, California, with his son Landon, his wife Cindy, two dogs, a cat, and too many fish.

Jereme Shelton,

VP Franchise Development

Jereme started his career in franchising directly after exiting from the U.S. Army National Guard. His first position was in a sales and project management role for a franchise development law firm that helped single location business owners get into the franchising industry.

After a decade of effort and bringing over 160 new franchise brands to market Jereme continued to diversify his experience in the franchise industry even further with new titles such as Broker, Franchisee, Consultant, Vendor, and ultimately VP of Franchise Development for Hammer & Nails. Jereme lives in Folsom, CA with his wife, four kids, and three vehicles just for himself.

Emily McMahon,

VP Marketing & PR

Emily started her career in the spa/salon industry at a marketing company that specialized in spa/salon advocacy, advertising and events. She worked as the Marketing Director for a real estate development/acquisitions/3rd party management company with multi-units in the self- storage industry with a brand focused approach that won awards for its commitment to marketing/branding.

She has vast experience in multi-location marketing and operations, building and defining a brand, and data analytics. Emily lives in Los Angeles with her husband and their dog, Bingley.

Mia Dinh,

Director of Training & Operations

Mia is a grooming industry veteran with 15 years' experience as a Precision Cutting Specialist and Educator. With a background in Education and Sociology, she has married her passion for her craft with her desire to support every teammate's growth, as the Director of Training and Operations.

Having consulted with some of the industry's most renowned luxury salons, Mia is a hospitality nerd with a penchant for reimagining the ultimate guest experience and she will talk your ear off at length if you mutually share in this obsession with her. Mia currently lives in Los Angeles but has lived all over the country. She will follow you anywhere, as long as you're driving a taco truck.

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We’re Building 
Something Legendary

Our franchise development team is on a roll, and can’t wait to talk to you. Tell us a little
about yourself and we’ll be in touch shortly

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