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BACK TO FRANCHISE SITE

MEN’S GROOMING NEVER LOOKED SO GOOD.
HIGHEST UNIT VOLUME = $1,669,013

Join The Fastest-Growing Men’s Grooming Franchise Brand In The U.S.

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The Real Deal: Franchisees Talk

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Men's Grooming is Booming.

Globally, the industry is expected to be worth $115 billion by 2028* and you can get in on the ground level.

If you’re an investor looking for the next big thing, or a multi-unit franchise owner who wants to dominate a market, Hammer & Nails is the untapped opportunity you’ve been looking for.

*CNN: Male grooming is booming. Here’s why
*The Guardian: I can see change spreading’ - why male grooming is booming

**Based on 2028 projections, assuming approximately $5B per year

$74.8B50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%
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$84.6B60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%
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$99.9B75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%
$104.4B80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%
$115B90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%

2021-2028**

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WHY JOIN THE CATEGORY LEADER FOR MEN’S GROOMING?

Best-in-class
grooming services
Streamlined &
efficient supply chain
Predictable Recurring
Revenue Model
Dedicated franchisee
support at all stages
(Real Estate, Design & Construction, Hiring & Training, Membership Sales)
Detailed training programs
In-person and Digital

don’t wait
any longer!

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partner
partner
partner
partner
partner
Meet The Development Team For Texas
Frank Muller
Area Representative
“When discerning an investment opportunity, one must look to where the puck is going, not where it has been. Men’s grooming is booming as men focus on health, wellness and appearance. Younger men are forming lasting preferences, and brand matters—first movers often win. There’s no national luxury full men’s grooming brand… until now. Hammer and Nails is growing by offering a luxury experience at an accessible price. To see men happy, relaxing and blown away by the level of service we provide is truly an honor.”

Frank Muller, President and Head of Development for Hammer & Nails Texas, has a distinguished career in finance and real estate. He led global distribution for Morgan Stanley Investment Management and served as President of Hines Real Estate Securities, VP of Hines Advisors, and Chief Strategy Officer at Behringer Investments. He also held the role of Managing Director at Destra Capital Alternative Investment Partners. Featured in outlets like Bloomberg, Kiplinger’s, and Wealth Management, Frank is a trusted industry voice whose leadership drives growth and success.

  • Enjoys hiking adventures with family & friends
  • Reading & Listening to Podcasts
  • Exploring new places & people through world travel
  • All-things-Disney
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Jackie Mendes
Head of Business Development, Hammer & Nails Texas

Jackie Mendes, Head of Franchise Development for Hammer & Nails Texas, is a franchise sales and business development leader with a focus on personal care, wellness, and fitness services. Passionate about empowering communities, Jackie partners with leaders who aim to make a positive impact while building wealth through franchise ownership. Her experience includes leadership roles at RealRyder Indoor Cycling International, World Gym International, F45 Training, and Perspire Sauna Studio. In addition to being a Perspire franchisee, she is committed to advancing Hammer & Nails’ expansion across Texas, guiding franchisees toward success in the men’s grooming industry.

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(310) 365-5141
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jackie.mendes@hntexas.com
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Schedule Meeting
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Where We’re Growing

  • TEXAS

Shops Continue to soar

The Shop with the Highest Gross Revenue
$1,669,013
Average Gross Revenues
$847,065
Gross Revenue for Top 25% Performing Shops
$1,313,402
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Introducing the Membership Model to Men’s Grooming Services

Pioneering the membership model in men’s grooming services in 2019, Hammer & Nails continues its expansion across the United States.

Benefits of Membership Revenue Models
  • Predictable Revenue
    Recurring payments improve financial forecasting and provide steady cash flow.
  • Higher Customer
    Lifetime Value (CLV) Because customers subscribe for more extended periods, their cumulative revenue contribution increases.
  • Customer Retention and Loyalty
    Regular engagement keeps customers involved and reduces churn if they feel they’re getting value.
  • Scalability
    After the initial customer acquisition, the cost of servicing each additional customer is typically lower, leading to higher margins over time.
  • Increased Valuation
    Businesses with stable recurring revenue often receive higher valuations due to their predictable income streams.
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Frequently Asked Questions

What is the cost to open a Hammer & Nails shop?

What are the ongoing royalty & marketing fees?

Do I need franchise experience to open a Hammer & Nails Grooming for Guys shop?

What is recurring revenue?

What does franchisee support look like at Hammer & Nails Grooming for Guys?

We’re building
Something Legendary

Tell us a little about yourself, and we’ll be in touch shortly.

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Need more information?
Let's Connect!

Reach out to our team and we'll dive into the details, from how to join the brand to insider tips. Ready to explore an exciting new adventure? We're waiting to chat with you!

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(310) 365-5141
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jackie.mendes@hntexas.com
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Schedule Meeting

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