Let’s Get started
BACK TO FRANCHISE SITE

MEN’S GROOMING NEVER LOOKED SO GOOD.
HIGHEST UNIT VOLUME - 2024 = $1,845,735*

Join The Fastest-Growing Men’s Grooming Franchise Brand In The U.S.

LET’S GET STARTED

*Based on Information Disclosed in Item 19 of the 2025 Franchise Disclosure Document

Men's Grooming is Booming.

Globally, the industry is expected to be worth $115 billion by 2028* and you can get in on the ground level.

If you’re an investor looking for the next big thing, or a multi-unit franchise owner who wants to dominate a market, Hammer & Nails is the untapped opportunity you’ve been looking for.

*CNN: Male grooming is booming. Here’s why
*The Guardian: I can see change spreading’ - why male grooming is booming

**Based on 2028 projections, assuming approximately $5B per year

$74.8B50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%
$79.4B55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%
$84.6B60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%
$89.4B65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%
$94.8B70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%
$99.9B75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%
$104.4B80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%
$115B90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%

2021-2028**

LET’S GET STARTED

WHY JOIN THE CATEGORY LEADER FOR MEN’S GROOMING?

Best-in-class
grooming services
Streamlined &
efficient supply chain
Predictable Recurring
Revenue Model
Dedicated franchisee
support at all stages
(Real Estate, Design & Construction, Hiring & Training, Membership Sales)
Detailed training programs
In-person and Digital

don’t wait
any longer!

LET’S GET STARTED
partner
partner
partner
partner
partner

Where We’re Growing

Shops Continue to soar

The Shop with the Highest Gross Revenue (2024)
$1,845,735*
Average Gross Revenues (2024)
$892,965*
Gross Revenue for Top 25% Performing Shops (2024)
$1,424,725*

*Based on Information Disclosed in Item 19 of the 2025 Franchise Disclosure Document

LET’S GET STARTED

Introducing the Membership Model to Men’s Grooming Services

Pioneering the membership model in men’s grooming services in 2019, Hammer & Nails continues its expansion across the United States.

Benefits of Membership Revenue Models
  • Predictable Revenue
    Recurring payments improve financial forecasting and provide steady cash flow.
  • Higher Customer Lifetime Value (CLV)
    Because customers subscribe for more extended periods, their cumulative revenue contribution increases.
  • Customer Retention and Loyalty
    Regular engagement keeps customers involved and reduces churn if they feel they’re getting value.
  • Scalability
    After the initial customer acquisition, the cost of servicing each additional customer is typically lower, leading to higher margins over time.
  • Increased Valuation
    Businesses with stable recurring revenue often receive higher valuations due to their predictable income streams.
LET’S GET STARTED

Frequently Asked Questions

What is the cost to open a Hammer & Nails shop?

What are the ongoing royalty & marketing fees?

Do I need franchise experience to open a Hammer & Nails Grooming for Guys shop?

What is recurring revenue?

What does franchisee support look like at Hammer & Nails Grooming for Guys?

We’re building
Something Legendary

Tell us a little about yourself, and we’ll be in touch shortly.

Let’s Get Started!

Zip*(Required)
This field is for validation purposes and should be left unchanged.

Need more information?

Are you sure you want to close the form? Your progress to this point has been sent, but progress on the current step may be lost.