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MEN’S GROOMING NEVER LOOKED SO GOOD.
Shops Achieving $1.5M+ in Annual Sales

Join The Fastest-Growing Men’s Grooming Franchise Brand In The U.S.

LET’S GET STARTED

The Real Deal: Franchisees Talk

LET’S GET STARTED

Men's Grooming is Booming.

Globally, the industry is expected to be worth $115 billion by 2028* and you can get in on the ground level.

If you’re an investor looking for the next big thing, or a multi-unit franchise owner who wants to dominate a market, Hammer & Nails is the untapped opportunity you’ve been looking for.

*CNN: Male grooming is booming. Here’s why
*The Guardian: I can see change spreading’ - why male grooming is booming

**Based on 2028 projections, assuming approximately $5B per year

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2021-2028**

WHY JOIN THE CATEGORY LEADER FOR MEN’S GROOMING?

Best-in-class
grooming services
Streamlined &
efficient supply chain
Predictable Recurring
Revenue Model
Dedicated franchisee
support at all stages
(Real Estate, Design & Construction, Hiring & Training, Membership Sales)
Detailed training programs
In-person and Digital

don’t wait
any longer!

LET’S GET STARTED
partner
partner
partner
partner
partner
Meet Your Area Representative for Virginia, Maryland and Washington D.C.
Anup Kumar
"Helping you achieve financial and time independence by empowering you to build a business that works for you — your dreams, your future, your freedom."

Anup Kumar is a seasoned entrepreneur with a strong background in business management and a passion for investing in emerging brands and companies. He is the area representative for Hammer & Nails Grooming for Guys, an innovative grooming franchise for men. Anup is leading efforts to open multiple franchise locations across Washington, D.C., Maryland, and Virginia, introducing luxury to the men’s grooming industry. Known for his focus on value creation and strategic growth, Anup is committed to fostering innovation. He resides in Ashburn, VA, with his wife and two sons, and enjoys traveling in his free time.

  • Enjoys Traveling
  • Experiencing international culinary traditions
  • Diving into books and podcasts
  • Exploring local hiking trails with his family
LET’S GET STARTED

Where We’re Growing

  • VIRGINIA
  • MARYLAND
  • WASHINGTON D.C.

Shops Continue to soar

The Shop with the Highest Gross Revenue
$1,669,013
Average Gross Revenues
$847,065
Gross Revenue for Top 25% Performing Shops
$1,313,402
LET’S GET STARTED

Introducing the Membership Model to Men’s Grooming Services

Pioneering the membership model in men’s grooming services in 2019, Hammer & Nails continues its expansion across the United States.

Benefits of Membership Revenue Models
  • Predictable Revenue
    Recurring payments improve financial forecasting and provide steady cash flow.
  • Higher Customer
    Lifetime Value (CLV) Because customers subscribe for more extended periods, their cumulative revenue contribution increases.
  • Customer Retention and Loyalty
    Regular engagement keeps customers involved and reduces churn if they feel they’re getting value.
  • Scalability
    After the initial customer acquisition, the cost of servicing each additional customer is typically lower, leading to higher margins over time.
  • Increased Valuation
    Businesses with stable recurring revenue often receive higher valuations due to their predictable income streams.
LET’S GET STARTED

Frequently Asked Questions

What is the cost to open a Hammer & Nails shop?

What are the ongoing royalty & marketing fees?

Do I need franchise experience to open a Hammer & Nails Grooming for Guys shop?

What is recurring revenue?

What does franchisee support look like at Hammer & Nails Grooming for Guys?

We’re building
Something Legendary

Tell us a little about yourself, and we’ll be in touch shortly.

Let’s Get Started!

Address(Required)
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Need more information?
Talk With Anup.

Do you still have questions? Anup is your go-to person! Reach out and dive into all the details, from how to join the brand to insider tips. Ready to explore an exciting new adventure? Anup is waiting to chat with you!