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BACK TO FRANCHISE SITE

MEN’S GROOMING NEVER LOOKED SO GOOD.
HIGHEST UNIT VOLUME = $1,669,013

Join The Fastest-Growing Men’s Grooming Franchise Brand In The U.S.

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The Real Deal: Franchisees Talk

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Men's Grooming is Booming.

Globally, the industry is expected to be worth $115 billion by 2028* and you can get in on the ground level.

If you’re an investor looking for the next big thing, or a multi-unit franchise owner who wants to dominate a market, Hammer & Nails is the untapped opportunity you’ve been looking for.

*CNN: Male grooming is booming. Here’s why
*The Guardian: I can see change spreading’ - why male grooming is booming

**Based on 2028 projections, assuming approximately $5B per year

$74.8B50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%
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$84.6B60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%
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$99.9B75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%
$104.4B80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%
$115B90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%

2021-2028**

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WHY JOIN THE CATEGORY LEADER FOR MEN’S GROOMING?

Best-in-class
grooming services
Streamlined &
efficient supply chain
Predictable Recurring
Revenue Model
Dedicated franchisee
support at all stages
(Real Estate, Design & Construction, Hiring & Training, Membership Sales)
Detailed training programs
In-person and Digital

don’t wait
any longer!

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partner
partner
partner
partner
partner
Meet The Development Team For Nevada & Idaho
Diaz Dixon
Area Representative
"In these crazy times where stress is at every corner, I love how Hammer and Nails provides more than just a service—it offers a space where people can feel good, confident, and cared for while having success from a business perspective."

Diaz Dixon is the Hammer and Nails A.R. for Nevada and Idaho and owns a shop in South Reno. He previously served as Vice President of the CommonSpirit Health Foundation, collaborating with clinical leaders to raise funds for health equity and diversity programs. Dixon has a strong track record in leadership and advocacy, having raised millions for organizations supporting at-risk populations. As CEO of Eddy House, he led efforts to provide housing and services for homeless youth. Before that, he was CEO of STEP2, where he built a multi-million-dollar campus to fight addiction and violence. Dixon is Faculty Instructor with the University of Nevada where he holds a bachelor’s in social psychology and a master’s degree from the University of Iowa.

  • Volunteering
  • Enjoys Traveling
  • Fishing
  • Golf
  • Mentoring
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Monica
Sales Representative

"Nobody cares how much you know, until they know how much you care."
– Theodore Roosevelt

With years of experience in franchising and business development across various industries, I’ve come to understand that this quote rings especially true in sales. In a field where trust is paramount, genuine care and active listening are far more effective than simply showcasing knowledge. The key to fostering strong, lasting relationships is not to talk at someone, but to truly understand their needs, goals, and challenges.

Whether I’m helping franchisees or investors, I focus on building trust at every step—through insightful discovery calls, financial assessments, and ongoing support post-deal. It’s not just about selling a product, but about offering tailored solutions that align with their vision and business goals. Outside of work, I enjoy spending time with my partner, 2 kids, and 3 dogs; traveling to exotic beaches; staying active, and exploring investment opportunities in real estate.

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409-771-8826
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monicae@hngrooming.com
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Schedule Meeting
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Where We’re Growing

  • IDAHO
  • NEVADA

Shops Continue to soar

The Shop with the Highest Gross Revenue
$1,669,013
Average Gross Revenues
$847,065
Gross Revenue for Top 25% Performing Shops
$1,313,402
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Introducing the Membership Model to Men’s Grooming Services

Pioneering the membership model in men’s grooming services in 2019, Hammer & Nails continues its expansion across the United States.

Benefits of Membership Revenue Models
  • Predictable Revenue
    Recurring payments improve financial forecasting and provide steady cash flow.
  • Higher Customer
    Lifetime Value (CLV) Because customers subscribe for more extended periods, their cumulative revenue contribution increases.
  • Customer Retention and Loyalty
    Regular engagement keeps customers involved and reduces churn if they feel they’re getting value.
  • Scalability
    After the initial customer acquisition, the cost of servicing each additional customer is typically lower, leading to higher margins over time.
  • Increased Valuation
    Businesses with stable recurring revenue often receive higher valuations due to their predictable income streams.
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Frequently Asked Questions

What is the cost to open a Hammer & Nails shop?

What are the ongoing royalty & marketing fees?

Do I need franchise experience to open a Hammer & Nails Grooming for Guys shop?

What is recurring revenue?

What does franchisee support look like at Hammer & Nails Grooming for Guys?

We’re building
Something Legendary

Tell us a little about yourself, and we’ll be in touch shortly.

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Need more information?
Let's Connect!

Reach out to our team and we'll dive into the details, from how to join the brand to insider tips. Ready to explore an exciting new adventure? We're waiting to chat with you!

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409-771-8826
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monicae@hngrooming.com
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Schedule Meeting

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