MEN’S GROOMING NEVER LOOKED SO GOOD.
Shops Achieving $1.5M+ in Annual Sales

Join The Fastest-Growing Men’s Grooming Franchise Brand In The U.S.

The Real Deal: Franchisees Talk

Men's Grooming is Booming.

Globally, the industry is expected to be worth $115 billion by 2028* and you can get in on the ground level.

If you’re an investor looking for the next big thing, or a multi-unit franchise owner who wants to dominate a market, Hammer & Nails is the untapped opportunity you’ve been looking for.

*CNN: Male grooming is booming. Here’s why
*The Guardian: I can see change spreading’ - why male grooming is booming

**Based on 2028 projections, assuming approximately $5B per year

$74.8B50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%

$79.4B55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%

$84.6B60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%

$89.4B65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%

$94.8B70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%

$99.9B75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%

$104.4B80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%

$115B90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%

2021-2028**

$42 Billion Men's Grooming Industry
64.4 Million
Working-Age Men

LET’S GET STARTED

WHY JOIN THE CATEGORY LEADER FOR MEN’S GROOMING?

Best-in-class
grooming services

Streamlined &
efficient supply chain

Predictable Recurring
Revenue Model

Dedicated franchisee
support at all stages

(Real Estate, Design & Construction, Hiring & Training, Membership Sales)

Detailed training programs

In-person and Digital

don’t wait
any longer!

LET’S GET STARTED

Meet Your Area Representative for the Northeast

Don Yurick

“Helping my franchisee partners succeed is rewarding. I enjoy supporting their dreams of financial independence, building a legacy, and gaining more freedom.”

A husband and father to two children. Sales & Marketing leader focused on building massive value for early-stage businesses. Before franchising, I spent over a decade in Silicon Valley helping Series A, B & C companies take their product to market, raise VC funding, serve as their first salesperson, an advisor to the CEO and leadership teams, and everything in between. My determination to succeed and willingness to follow their winning game plan made me the ideal candidate for Hammer & Nails.

Enjoys traveling
playing pickleball
cooking
Spends time with friends and family
Favorite H&N service: Sports Pedicure

LET’S GET STARTED

Where We’re Growing

NEW YORK
NEW JERSEY
CONNECTICUT
RHODE ISLAND

Shops Continue to soar

The Shop with the Highest Gross Revenue

$1,669,013

Average Gross Revenues

$847,065

Gross Revenue for Top 25% Performing Shops

$1,313,402

LET’S GET STARTED

Introducing the Membership Model to Men’s Grooming Services

Pioneering the membership model in men’s grooming services in 2019, Hammer & Nails continues its expansion across the United States.

Benefits of Membership Revenue Models

Predictable Revenue

Recurring payments improve financial forecasting and provide steady cash flow.
Higher Customer

Lifetime Value (CLV) Because customers subscribe for more extended periods, their cumulative revenue contribution increases.
Customer Retention and Loyalty

Regular engagement keeps customers involved and reduces churn if they feel they’re getting value.
Scalability

After the initial customer acquisition, the cost of servicing each additional customer is typically lower, leading to higher margins over time.
Increased Valuation

Businesses with stable recurring revenue often receive higher valuations due to their predictable income streams.

LET’S GET STARTED

Frequently Asked Questions

What is the cost to open a Hammer & Nails shop?

What are the ongoing royalty & marketing fees?

Do I need franchise experience to open a Hammer & Nails Grooming for Guys shop?

What is recurring revenue?

What does franchisee support look like at Hammer & Nails Grooming for Guys?

We’re building
Something Legendary

Tell us a little about yourself, and we’ll be in touch shortly.

Let’s Get Started!

First Name*(Required)

Last Name*(Required)

City*(Required)

Untitled(Required)

Address(Required)

Phone*(Required)

Email*(Required)

Liquid Capital available for investment*(Required)

Cash available for investment*(Required)

Comments

This field is for validation purposes and should be left unchanged.

Need more information?
Talk With Don.

Do you still have questions? Don’s your go-to person! Reach out and dive into all the details, from how to join the brand to insider tips. Ready to explore an exciting new adventure? Don’s waiting to chat with you!