Let’s Get started
BACK TO FRANCHISE SITE

MEN’S GROOMING NEVER LOOKED SO GOOD.
HIGHEST UNIT VOLUME = $1,669,013

Join The Fastest-Growing Men’s Grooming Franchise Brand In The U.S.

LET’S GET STARTED

The Real Deal: Franchisees Talk

LET’S GET STARTED

Men's Grooming is Booming.

Globally, the industry is expected to be worth $115 billion by 2028* and you can get in on the ground level.

If you’re an investor looking for the next big thing, or a multi-unit franchise owner who wants to dominate a market, Hammer & Nails is the untapped opportunity you’ve been looking for.

*CNN: Male grooming is booming. Here’s why
*The Guardian: I can see change spreading’ - why male grooming is booming

**Based on 2028 projections, assuming approximately $5B per year

$74.8B50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%50%
$79.4B55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%55%
$84.6B60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%60%
$89.4B65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%65%
$94.8B70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%70%
$99.9B75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%75%
$104.4B80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%80%
$115B90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%90%

2021-2028**

LET’S GET STARTED

WHY JOIN THE CATEGORY LEADER FOR MEN’S GROOMING?

Best-in-class
grooming services
Streamlined &
efficient supply chain
Predictable Recurring
Revenue Model
Dedicated franchisee
support at all stages
(Real Estate, Design & Construction, Hiring & Training, Membership Sales)
Detailed training programs
In-person and Digital

don’t wait
any longer!

LET’S GET STARTED
partner
partner
partner
partner
partner
Meet your Area Representatives for Kentucky, Michigan, & Tennessee
Gregory Rupp
Head of Franchising

As the Head of Franchising for Michigan, Tennessee, Kentucky, Indiana and Pennsylvania, Greg will be with you every step of the way through your franchise journey. Beginning with your initial conversation, carrying through to grand opening and providing ongoing support to ensure long-term success, Greg will be by your side. Greg also owns and operates two Hammer & Nails locations in Central Ohio. Prior to Hammer & Nails, Greg served as Vice President of Finance & Operations at multiple 1000+ chain retailers. Greg’s background specializes in Store Operations, Real Estate, Workforce Management and P&L Ownership. Greg resides in Columbus, Ohio, with his wife Sarah, daughters Olivia and Ava, and dog Lucy.

  • Frequently found on the Peloton or pickleball court
  • Enjoys cooking, dining out and any excuse for a family dinner
  • Avid college and professional sports fan
  • Always up for a good bourbon with good friends
LET’S GET STARTED
Nick Bertagna
Head of Franchising

As the Head of Franchising for Michigan, Tennessee, Kentucky, Indiana, Pennsylvania, North Carolina and Ohio, Nick will be with you every step of the way through your franchise journey. Beginning with your initial conversation, carrying through to grand opening and providing ongoing support to ensure long-term success, Nick will be by your side. Nick also owns and operates Four Hammer & Nails locations in Central Ohio. Prior to Hammer & Nails, Nick was a Top Sales rep for a Fortune 20 Medical Supply Company. Nick’s background specializes in Sales, Management and P&L Ownership. Nick resides in Columbus, Ohio, with his wife Jenny, and Sons Dominic and Anthony.

icon
(614) 813-9146
icon
nickb@hngrooming.com
icon
Schedule Meeting
LET’S GET STARTED

Where We’re Growing

  • Kentucky
  • Michigan
  • Tennessee

Shops Continue to soar

The Shop with the Highest Gross Revenue
$1,669,013
Average Gross Revenues
$847,065
Gross Revenue for Top 25% Performing Shops
$1,313,402
LET’S GET STARTED

Introducing the Membership Model to Men’s Grooming Services

Pioneering the membership model in men’s grooming services in 2019, Hammer & Nails continues its expansion across the United States.

Benefits of Membership Revenue Models
  • Predictable Revenue
    Recurring payments improve financial forecasting and provide steady cash flow.
  • Higher Customer
    Lifetime Value (CLV) Because customers subscribe for more extended periods, their cumulative revenue contribution increases.
  • Customer Retention and Loyalty
    Regular engagement keeps customers involved and reduces churn if they feel they’re getting value.
  • Scalability
    After the initial customer acquisition, the cost of servicing each additional customer is typically lower, leading to higher margins over time.
  • Increased Valuation
    Businesses with stable recurring revenue often receive higher valuations due to their predictable income streams.
LET’S GET STARTED

Frequently Asked Questions

What is the cost to open a Hammer & Nails shop?

What are the ongoing royalty & marketing fees?

Do I need franchise experience to open a Hammer & Nails Grooming for Guys shop?

What is recurring revenue?

What does franchisee support look like at Hammer & Nails Grooming for Guys?

We’re building
Something Legendary

Tell us a little about yourself, and we’ll be in touch shortly.

Let’s Get Started!

Zip*(Required)
This field is for validation purposes and should be left unchanged.

Need more information?
Let's Connect!

Reach out to our team and we'll dive into the details, from how to join the brand to insider tips. Ready to explore an exciting new adventure? We're waiting to chat with you!

icon
804-201-5210
icon
GregoryR@hngrooming.com
icon
Schedule Meeting

Are you sure you want to close the form? Your progress to this point has been sent, but progress on the current step may be lost.