The first location in West Hollywood, CA, opened on November 9, 2013, offering manicure and pedicure services only. In 2018, it expanded its grooming menu to include barbering services.

The original vision was to solve the stigma that manicures and pedicures were only tailored and wildly available to women. After the Hammer & Nails concept aired on Shark Tank in 2017, which ended with no deal from the sharks, the current team of Aaron Meyers and John Choi, partnered together to bring you the Hammer & Nails you see today.

In 2018, a successful franchisee and Area Representative for a booming massage franchise brand, John Choi, purchased Hammer & Nails Grooming for Guys.

No. Hammer & Nails Grooming Shop for Guys’ first location in West Hollywood, CA, started with manicures and pedicure services in 2013. The brand expanded its grooming menu in 2018 to include haircuts, beard and mustache grooming, shaves, facial treatments, and facial waxing services.

I am still waiting to hear someone say "I like to sit in traffic, drive around to look for parking, and visit multiple businesses to receive different grooming services." Welcome to Hammer & Nails Grooming Shop for Guys, a one-stop shop open to everyone.

Site requirements range from 1,700 to 2,200 square feet.

The total Investment to begin operation of a Hammer & Nails shop ranges from $650,000 to $918,700. This includes the Initial Franchise Fee of $49,950.

Franchise owners are responsible for a payment of 6% of gross sales as an ongoing royalty fee payment and 2% of gross sales for an ongoing marketing fee.

No, you don’t. Most of our current franchisees have some business management or business ownership experience. For 80% of our current franchisees, this is the first franchise brand they’ve ever worked with. We feel honored they chose us.

Grooming has been around for thousands of years. As children, we learn that frequent haircuts are essential to looking presentable. This belief starts forming at an early age and strengthens into adulthood. For most men, haircuts are an innate monthly routine. A new generation of men also find additional grooming services like manicures, pedicures, facial treatments, waxing services, etc., essential. Men’s hair and nails grow quickly, driving a consistent demand for grooming services. We offer a more relaxing and luxurious version of what most have received since childhood, and this is understood without discussion as soon as you walk into one of our shops

Hammer & Nails Grooming for Guys is a membership-based franchise brand. This means we charge our members dues every month, and in return, they receive a defined number of services they can use in a 30-day period. Recurring revenue models are known for the predictability of cash flows and forecasting. As a result, our franchisees will be set up for success in customer loyalty, differentiation from competitors, and providing a reliable revenue stream.

Recurring revenue in a franchise model refers to a franchisee's regular and predictable income from ongoing sources over time. This type of revenue is generated through repeat business, subscription-based services, or other arrangements involving continuous customer payments. In a franchise context, recurring revenue is crucial for the franchisee as it helps build a stable and sustainable business model.

In short, our corporate and regional teams support our franchisee partners from site selection to opening their shop doors and everything in between. We have a well-defined game plan and resources for each stage. All required vendors have been vetted.

Our goal is eight months after signing a franchise agreement. We understand that each market has idiosyncrasies; however, the entire team, including our franchisee partners, is working hard and motivated to meet or exceed this opening timeframe.

Yes. We partner with independent SBA-preferred lenders specializing in SBA loans for the franchise industry.

Full loan approval generally takes up to eight weeks.