2024 Item 19

FINANCIAL PERFORMANCE REPRESENTATIONS

Indulge in the luxurious potential earnings of a Hammer & Nails® Unit franchise or “Shop.” Our grooming sanctuaries provide a premium experience for the modern man, and our financial performance is just as impressive.

The chart below showcases the actual gross revenue figures for 20 of our Qualifying Franchised Outlets. These shops have been open for business for at least 12 full months as of December 31, 2023. Please note that any shops that opened in 2023 are not included in the charts below.

GROSS REVENUES OF FRANCHISED OUTLETS

Qualifying Franchised Outlets – Gross Sales
High Top 25% Average Median Low # of Shops
2019 $453,052 $425,345 $322,057 332,600 $193,380 10
2020 $646,340 $383,449 $344,592 $338,642 $111,820 10
2021 $974,685 $863,377 $563,068 $421,450 $185,390 11
2022 $1,453,663 $1,139,605 $712,962 $696,563 $308,491 15
2023 $1,669,013 $1,313,402 $847,065 $807,829 $314,188 20

Notes:
Other than the preceding financial performance representation, we do not make any financial performance representations. We also do not authorize our employees or representatives to make any such representations either orally or in writing. If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet. If you receive any other financial performance information or projections of your future income, you should report it to the franchisor’s management by contacting Aaron Meyers, President and Chief Executive Officer, 101 Parkshore Drive, Suite 100, Folsom, CA 95630, (916) 932-2150, the Federal Trade Commission, and the appropriate state regulatory agencies.