28 Sep2023

Grooming Game Changer: Hammer & Nails Raises the Bar in the $80 Billion Men’s Grooming Industry

by Hammer & Nails

Hammer & Nails Grooming for Guys, the trailblazing pioneer in comprehensive men's grooming experiences, has unveiled an ambitious growth strategy.

Hammer & Nails Grooming for Guys, the trailblazing pioneer in comprehensive men’s grooming experiences, has unveiled an ambitious growth strategy. They have signed a strategic 12-unit expansion plan for Florida, led by Franchisees Sergio Ozeken and Jon Robinson. This visionary move will establish new Hammer & Nails establishments in key Floridian markets, Miami and Tampa. These remarkable achievements underscore the robust demand within the men’s grooming sector, propelling Hammer & Nails into a rapid expansion phase, boasting over 70 licenses actively in development in addition to the 27 existing thriving locations nationwide.

“We are thrilled to embark on this exciting partnership with Sergio and Jon to bring our concept to life in Florida,” explains Aaron Meyers, President & CEO of Hammer & Nails. “Sergio and Jon bring an ideal blend of experience and passion to help power our rapid expansion in the Sunshine State. The swift growth of our unique model demonstrates that franchise owners recognize the immense market potential in the men’s grooming sector, ensuring both quick expansion and long-term stability.”

These forthcoming ventures augment the ongoing growth of the brand. When asked about the pivotal factors that distinguished Hammer & Nails, Sergio Ozeken enthusiastically asserts, “I firmly believe that Hammer & Nails represents the future of men’s grooming by offering a comprehensive array of services all under one roof. This concept is unparalleled, particularly in the vibrant Miami market. I am incredibly excited!”

Jon Robinson, the franchisee for Hammer & Nails in the Tampa area, shares Sergio’s conviction, “Partnering with Hammer & Nails to introduce this concept to Florida is a thrilling endeavor. In this era of growing male interest in grooming and self-care, Hammer & Nails stands ready to redefine the industry. Tampa is in for an exciting transformation, and I’m excited to be part of this dynamic journey!”

Looking beyond the horizon of Florida, Hammer & Nails is poised to open new locations across the United States, including Georgia, Illinois, Connecticut, New Jersey, Tennessee, Texas, and California. This strategic nationwide progression mirrors the brand’s unwavering commitment to disrupting the burgeoning men’s grooming sector with its scalable and proven business approach. Overall, men’s attitudes toward grooming have recently changed across all age demographics, with over 50% either having a daily skincare routine or feeling skincare and grooming are very important, according to a 2022 Ipsos study. Harnessing its distinctive and comprehensive service repertoire, Hammer & Nails is strategically positioned to seize this exponential growth trajectory.

Hammer & Nails is seeking dynamic franchise partners nationwide to join this remarkable journey. For a deeper insight into development prospects, kindly explore